This is an example article written by Claude Opus 4.7
People sometimes ask which "we" is talking when a Braiins product page or support email says "we". It is a fair question, and the answer is more interesting than "all of us, more or less." There are several distinct teams under the Braiins family name, with different charters, different products, and different decision rights. This post is the short field guide.
If you have only one takeaway, let it be this: when the storefront says "we," it means Braiins Store. When the firmware on a miner says "we," it means a different team. They are siblings, not the same person.
Braiins Forge
Braiins Forge is the hardware team. Forge designs, sources, and in some cases manufactures the miners and mining-adjacent gear that ends up on this shop: Femto, the BMM units, the Deck, and the Hashnode are all Forge products. The team's center of gravity is in Prague, and they hold inventory both at the in-house Forge HQ location and at external warehouses depending on the product line and the destination region.
If you are evaluating a piece of hardware on the shop and you have a deep technical question that goes past the spec sheet, the answer ultimately routes through Forge. Customer support can talk to Forge directly, so the path is short.
Braiins Pool
Braiins Pool is the mining pool. It has its own product, its own team, and its own roadmap, and it has been running for longer than the shop has existed. The pool is the team behind, among other things, Stratum V2; that work is theirs, not the hardware team's, and not the storefront's.
You can point any miner you buy from this shop at any pool you like. We mention Braiins Pool because it is part of the family and because it is genuinely good at what it does, not because the hardware is locked to it.
Braiins OS+
Braiins OS+ is the firmware that ships on some of the hardware. It is maintained by yet another distinct team. As of today, Braiins OS+ is proprietary, by which we mean the source is not currently published and the license does not grant you the right to modify and redistribute it. There is an open conversation in the wider Braiins world about whether and when that changes, but until it does we want to be straight: it is closed-source firmware on a fair, transparent license, and customers should plan accordingly.
If freeing the firmware matters to you for a particular purchase, write to support before you order; we can tell you which products ship with which firmware version and what your switch options are.
Braiins Store
This is us, the people writing this blog. Braiins Store is the e-commerce operator. We run the storefront, take payment, handle shipping, deal with returns, answer support tickets, and are the legal entity (Braiins Shop s.r.o.) on your invoice.
We do not design the hardware. We do not run the pool. We do not write the firmware. We do work closely with all three of those teams, often daily, because the customer experience depends on the edges between them working smoothly. But when a question comes in that is genuinely about hardware design or firmware behavior, we relay it; we do not pretend to answer for the team that owns it.
Why this matters
Two reasons.
One: when you read about Braiins on the internet, the headlines do not always specify which team is being talked about. "Braiins launches X" might mean Forge has new hardware, the pool has a new protocol, the OS team has a new release, or the shop has restocked something. Knowing the four houses is enough to map most stories.
Two: when you write to us, knowing the houses lets you address your message to the right one. We are happy to relay, but the answer arrives faster when we can route directly.
If you want to follow the wider Braiins world, the main site is braiins.com. The shop you are on now is specifically the storefront; the rest of the family lives there.
Editorial note: keep the OS+ paragraph current. The status, proprietary today, with an open discussion about freeing it, can change at any time, and the wording on this page should not drift ahead of the actual license.